For my masthead I decided I would use "Travel Tropical." I decided on the masthead through the use of my survey, which I had created previously and got over 50 responses on. From such responses I was able to see which of my ideas for a masthead would be most favored by potential readers. The masthead "Island Time" was the most popular according to my survey, but was followed closely by "Travel Tropical." Ultimately I decided on using "Travel Tropical" for my masthead as it only limited me to highlighting tropical locations in my magazine. On the other hand, "Island Time" would limit me to strictly including Islands as the locations in my magazine and I wanted to be somewhat broader.
After I decided on my masthead for my tropical travel magazine, I needed to choose a font and color to use for this phrase, “Travel Tropical.” Next, I decided to look through different fonts loaded through word and decided on seven different fonts that I liked and was willing to use in my masthead. These fonts I listed below, and felt resemble my vision for my magazine.
Of these fonts above I took inspiration from many of the mastheads I had seen in covers of travel magazines I have analyzed, such as National Geographic and Traveller. I focused on finding a font that had a tropical feel while having more of a straight defined style. I also played around with holding each font to see which way I liked it best. After some deliberation, I was able to decide on three fonts that I liked the most.
1
3
The three styles listed above were my personal favorite as I felt they matched the general vibe of my magazine, considering it is specifically a travel magazine focusing on tropical locations. Further, after spending some time in a focus group with three of my peers, I decided that I should decide on a style or font that is less "boring" and not basic. In efforts to choose a more fun or visually interesting font I decided on the three above.
The first font option is seen both unbolded and bolded as I have yet to decide which I prefer. While the unbolded option is clean and sleek, the bolded option may stand out more to readers and be much more noticeable. For this reason I believe that the bolded option may be best for a masthead. Continuously, I selected option 2 as it is visually appealing and appears to have a tropical vibe through the curvature of the letters. This font is commonly used in many of the travel magazines I have read and analyzed, when releasing spreads on tropical locations. Finally, the third font is interesting as it is sharp and bolded. However, I feel that this masthead would stand out, yet may take away too much attention on the cover of my magazine.
After much deliberation I decided I would use the bolded option of the 1st font as I feel that this would make a great masthead that could look appealing across many different covers with vastly different cover photos. Additionally, I plan to use the font in option 2 on my cover, perhaps when writing subtitles or taglines.
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